Hockey teams and Twitter — take a good look! This is the way to engage on Social Media during playoffs. Brilliant move by the Kings. Perhaps other NHL and AHL teams can learn a thing of two about social media from this. Are you listening???

The Active Stick

Unless you’re currently trapped in a mine in Siberia, you’ve probably heard about the LA Kings’ tweet and the ensuing controversy.

Here’s the tweet:

Here’s the reaction from a large chunk of the Canucks fanbase:

Getting mad about this is very stupid.

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